Exclusive Mobinil officially transformed into "Orange" .. and a new strategy in the Egyptian market
Mobinil, officially transformed into "Orange" .. and a new strategy in the Egyptian market
Mobinil transfer to Orange:
Mobinil transfer to Orange:
Tomorrow, Tuesday, 7 March name Mobinil, will disappear from the Egyptian telecommunications market will turn its customers into (Orange), a new name for this network, which is one of the first networks that provided mobile service in the Arab Republic of Egypt, the network began nearly 20 years and it was affiliated to the government at the beginning of it until it became an Egyptian company Telecom.
Mobinil sale from the government sector to the private sector:
In 1998 he was Mobinil network sale to a consortium (OCI) and these companies are owned Business:
1. Naguib Sawiris.
2. France Telecom (France).
3 - American Motorola.
And then tied that network on the stock exchange in May in the same year.
Separation of Motorola and the dispute between the two companies:
Separated Motorola Corporation of America about this alliance between the companies and became a partnership between the two companies only, even exploded disagreement when the network has been the emergence of (telecommunications) market, which is the third network of contacts in Egypt in 2007. The dispute revolves around the development of the service, it was the opinion of France that provide services (third-generation), and was contrary to the opinion of Orascom this is because this service is not required in Egypt.
Until he reached the dispute to the judiciary has ended with the victory of Orascom and has acquired a majority of Mobinil, and in 2015 in the month of March specifically Naguib Sawiris came out company Orascom from the final Mobinil after 17 years from the age of the founding of the company, after the number of subscribers reached 34 million, and reached the value of the deal to (1.4 billion) pounds, it is considered Orange Mobinil's share of 99% of the shares.
Stephane Richard Head of Orange:
Stephane Richard said the company will announce an increase in its capital, but this increase is linked to Btrajas fourth generation Photogallery own and that the government will put them at the end of this year.
Orange also confirmed that the company is keen to expand the ownership base, also confirmed that we are keen to be found Egyptian partners of Orange.
Regularity and services affected by the conversion of Mobinil to its new name Orange:
Told affairs director of the company Mobinil (Ayman EA) that the service will continue to be regular and will not happen any defect or extraordinary change the user will not feel any change, and the offers and prices will remain as they are.
He added that this conversion will be a new beginning for the development in services, and provide the latest technology to customers, and the opening of new branches Aktronah the sophisticated customers Orange.
It turned all the shops of the company "Mobinil" brand to "Orange", a brand most widespread in the world, after that there was a link local brand company, which occupies the second place in the market in terms of number of subscribers (33 million customers).
While the company announced on Tuesday officially rebranded, the presence of senior officials of the global company, headed by Stephane Richard, chief executive of the World group Orange, Yves Jote chief executive of the company in Egypt, where they will be opening the first smart shop named "Orange" in Egypt.
The engineer said Ashraf Halim, vice president of the company's business affairs, for "The Seventh Day", if there is a new strategy in the Egyptian market, pointing out that the sign "Orange" is the most widespread in the world and strive towards maximizing the profitability of Mobinil in the Egyptian market.
French group owns about 99% of her company in Egypt, which raises a lot of questions about the possibility of a share placement to enter the stock exchange or a local partner, as they are the largest share of the local mobile company in Egypt.
A source at the Ministry of Communications, the law does not she have a local partner's share, but affirmed its commitment to do so in the future.
Global revenues of the Company and reach the world for about 40 billion euros, which are located in 28 countries, including 19 countries in the Middle East and North Africa acquires 11% of the size of those revenues.
The French company owns about 260 million customers worldwide, bringing the number of the company's customers in Africa and the Middle East up to 110 million customers, including 33 million customers in Egypt, which represent a large share of the Orange operations, which has the largest number of Orange customers represent about 30 to 35% the size of the company's revenues in Africa and from 3 to 4% worldwide.
Mobinil plans to invest in fourth-generation services in the event that put forward by the government before the end of the year, as the company plans to make a big leap in its services to issue the Egyptian market with the change of the new brand.
The "Orascom" sold its 5% for "Orange" French versus 209 million euros in February last year, and became the "Orange" accounts for about 99 percent of Mobinil shares.
Officials former telecom sector have confirmed that the Communications Act does not include oblige foreign companies to share the existence of an Egyptian partner, and that this matter falls within the new amendments to the Telecommunications Law No. 10 of 2003
Mobinil | It was the first company to provide telephone communication services and telephony in Egypt, after it was sold to the private sector, where the company was owned National Company for Communications of the Egyptian government, so 20 years from now,
Now the company "Orange" global decide to buy Egyptian operator Mobinil from its owners to change administrative system device for voracious are Islanders and passed ownership to new Msttmereyn, but the new owners have confirmed in a statement to them that the network and offers all the services will remain the same and will not customer feel any change at all in the service delivery .
It is noteworthy that Mobinil was sold specifically in 1998, the private sector, and has purchased an alliance of three companies illusion, the company "Orascom" is owned by Egyptian businessman Naguib Sawiris, Inc. "France Telecom", owned by a group of French investors, Inc. "Motorola" owned by some American investors.
Addendum: Mobinil existing clients will not be affected by the decision to sell the company and comfortable having Orange, but only change in the new administrative system for the company.
Before entering the third telecommunications company, "Communication" a little to the Egyptian market, the company split "Motorola" for the alliance angel company "Mobinil" company that would belong only to Orascom and France Telecom,
With the entry of the company "Telecom" to the Egyptian market, it was necessary to prepare for the competition, and decided the two Royal families for "Mobinil" the development of services provided by the company, An argument otherwise, including, where France Telecom plans to offer the Third Army service at the time that Orascom believed that the demand for the service is not much.
The simmering dispute escalated between the two companies to the courts, where it concluded the acquisition of Orascom majority shares of Mobinil, Orascom, owned by the man famous businessman Naguib Sawiris and exited fully from the ownership of the company "Mobinil"
And settled ownership of the company is now the company "Orange" foreign, the new company intends and offer some shares to the sale of both new investors or the stock put in the stock market,
This was the company "Orange" reassured existing customers previously Mobinil's customers that all things will be quite normal, and that the offers and the terms and conditions of use policies will not change at all, and the change that has been is an administrative change only within the company.
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